Notes from the map

Why I Started PinPointMAPS

Ask yourself one question: when was the last time you saw brownbook.net, botw.org, or citysearch.com in your search results?

That "Free Local Report" Is a Sales Tool, Not an Audit

Most free local listing and web presence graders are built to make your business look broken. Here is how to spot a rigged report and what to measure instead.

The Maps Metrics Glossary: Every Google and Apple Reporting Term, Translated

Your Google report says "directions." Your Apple report says "Action taps." Your ad platform says "impressions." Three different words, three different counting rules, and one very confused monthly meeting.

Local Listing Management Is Dead. Stop Paying Rent On A Corpse.

The Map Is Your New Front Door. Who's Managing It?